The WTF Effect = Millions In Sales

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Read time 5 minutes

Welcome back to another week with Renaissance. The newsletter equivalent of an old dude who gives advice while peeling an apple with a pocket knife and eating pieces right off the blade….you take that advice. 🤠🍏 

Today at a Glance:

The WTF Effect In Sales
CZ Goes Down - What It Means And How To Profit
The Lost Decades

But before we get stuck, this week we’re telling you about our friends over at Message Mastery Mercenary.

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The Renaissance Over-Under

Business, Money Markets & Financial News

The WTF Effect In Sales: Sell Anything To Anyone 🤯💼🧠

1/ Okay, folks, buckle up! 💺 We've all been there - the dreaded "sell me this" challenge *Vietnam flashbacks to endless loops of the Wolf of Wall Street pen scene… But forget fancy scripts and smarter words!

I don’t care what business you’re in or what you do, but sales is everything! You can have the best business, but if you’re terrible at sales and advocating for yourself, you’ll starve and die out there…but I can TEACH you.

Today, we're diving into an unusual strategy to sell anything to anyone.

2/ 🧙‍♂️ Imagine you're a magician on the street. Most sellers are yelling, "I'm the best! Look at me!" what do you say? Fuck off, that’s right. But what if, instead, you just do a trick? Enter the WTF effect. What the heck just happened? 🤔

3/ Now, for a killer example - the vacuum cleaner infomercial. They didn’t boast about durability, they lifted not one but two bowling balls. 🎳 That's right, two! 🤯 Powerful suction, right? Bingo! Sold. Teenage boys have never been so interested in home cleanliness 👀..… there really is no need for that level of suction in the home, but it’s killer sales!

4/ 🌟 Dramatic demonstrations create trust and certainty. Tony Robbins mastered this with his fire walk. He cured phobias on TV, demonstrating his power. Jumping out of a plane without a parachute kind of power! 😱✨ The big gigantor lunatic! But I do like him and he literally sells transient bullshit motivation for a living and it’s impressive.

5/ 💡 Creating trust involves answering three questions: Can I trust this person? Is this person competent? Is this person special? 🤔 Dramatic demonstrations are your answer. This is so true for sales, marketing, pitching investors, employees, your date! It’s all sales, drama and trust is everything.

6/ 🚀 Personal example time! Do we not consistently make killer trades with our thesis out in the open for all to see? Yes, lest we forget PEPE being called in here! Do we do it in a fun way instead of boring you to death? …Don’t answer that. WTF effect in action. 😎

7/ 🌐 Massive distribution + dramatic demonstration = millions of sales. David Copperfield did it with a handful of tricks. And these people are fucking magicians, or infomercial losers - you’re better than that, you’re god damn killers there’s no tricks with us!

⚡ So, be dramatic, be interesting. Show, don't just tell. 💥 

LITTLE BITS 😎

Couldn’t have said it better ourselves…

Happy Thanksgiving to our American broskies, stay hungry for deal flow over the holidays

NOSTALGIA OF THE DAY

Crypto Market & NFT News

CZ Pleading Guilty and Stepping Down From Binance - What Does It Mean And How Can We Profit??? 💸

Another OG crypto king has been slain… ain’t no room for centralised authoritarians in this space! The SEC and Blackrock will fuck you up and take $4 billion of your lunch money. 👀 

This is just another proof point that we need to be only be using decentralised exchanges. Keep your wallet and your transactions off of centralised services and host them as unstoppable apps that can’t be shut off!

Why should you give a shit?

Big moves move markets. This is a huge move…and yettttt, the market dipped but was incredibly resilient. This is usually a ‘40% swing in price’ kind of event. We exited all our trades but here we are, with only a small dip that already recovered!

Macro Market outlook🌍: This means it’s open season… no amount of balls on earth can hit you. If you see Bitcoin hit the 50-day moving average of $32,718 you’re getting in there long. 🤟 This is your green light to open up trades again safely as capital isn’t being sucked to the side-lines as expected… an unusual event that varies from similar events, take FTX for example.

Money me, money now:

When someone goes to jail, Renaissance makes money. And not in some kind of Shawshank kind of deal, but by riding the narrative for some easy, but risky, tokens.

$CZ and $BENANCE: These are the kids on the block and we spotted em right from the get go. $CZ more so as the graph is a good’n, but a sub $10M market cap feels shaky… BUT BUT any more news on CZ going to jail and his plea will only fuel this fire - I’d take small bags for the duration. 🤝

⚡If they hold any weight they can easily get beyond $20M market cap - usually we’d say $50M but honestly the market feels sluggish right now and things aren’t riding high as fast as normal. There’s a disturbance in the force.

Wilder card, $WEB: I thinkkkk we mentioned it last week, who knows it’s been a hell of a week! But we made a cheeky 2x on this and exited before it dipped.

It has a great AI ChatGPT narrative, even more interestinggg Elon has registered the name and domain as well…. And I’ve seen this story before.

And then just yesterday:

He’s teasing us, then he’ll hint harder, then he’ll jam it down our throats. Needless to say, this has given us more courage instead of being a cowardly dog - we’ve doubled down again and are going to ride the thesis out, hell or high water. SAY IT ELON!

Do not miss this and then have me say I told you so when some more tweets come out and this goes parabolic! 👀 Go find your balls rattling around in your gf’s handbag and strap em back on. Take a position at least (was that Churchill? hahah)🎉

Wealth Building, Personal Finance Hacks & FAT FIRE

I know we all fear a lost decade. That scary thought that right when we get into investing there will be a long period of no gains. It’s happened multiple times before and it’s just straight unfair that some people grew up investing in the 1980s all through the 1990s until the Dot-com bubble. They lived life on easy mode!

Now we’re sitting here, and the S&P 500 hasn’t hit an all time high since January 2022. It’s getting close but we still haven’t hit that start of 2022 peak.

We’re getting close to 500 trading days without a new all time high damn it! I don’t even know what I’m going to do when it finally comes. This is actually the fifth longest streak without an all-time high since 1950.

But the scary thing is how close together some of these streaks are. So you had no all time high from 1968-1972, then yes finally hit an all time high 💪, to only then see no more all time highs all the way from 1973-1980.

And it’s a similar story in the windows 2000-2007 and then 2007-2013. So what if this happens again? We hit another all time high now, only for this to result in another longer period without another all-time high? 😢

What are our options? There must be money to be made somewhere! Why accept the bear when we can be raging bull.

Let’s see, when the S&P had it’s lost decade during the 2000s how did other markets and asset classes do?

Emerging markets and REITs went on a tear! Now what where the returns before 2000 and before Internet mania made everyone lose their mind.

S&P was parabolic and emerging markets took a dump 💩. If you’re bearish on the prospects of the US market at the moment, does this suggest a good idea is to go for emerging instead? Markets do often tend to go in cycles.

I’m not fully on board that the S&P is out of steam yet, but if I was willing to accept that there would be a lost decade here, I do also know that emerging markets is made up of around 30% of none other than…….

And with the real-estate crisis and high unemployment I’m not too bullish there either.

Meme of the Day

That’s a wrap for this week! Meet us on Twitter to talk all about it. Where we’ll send you jokes, tips, and all important news from the world of money, business and crypto and more! (@RenaissanceDly)