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Welcome back to another week with Renaissance.

The newsletter equivalent of a Forbes article that didn’t make the cut; written by the janitor and completely unprofessional (but not any janitor, more like the Good Will Hunting janitor).

Watch me load this week’s issue with suspense already. Can we avoid using a Good Will Hunting meme for the entirety of this issue? ……stay tuned 👀

*When your wife asks where you put the stop/loss on your trade with the family nest egg……

But before we get stuck in we’re showing you our friends over at Masterworks.

A million dollar Banksy got investors 32% returns?

Mm-hmm, sure. So, what’s the catch?

We know it may sound too good to be true. But it’s not only possible, it’s happening—and thousands of investors are smiling all the way to the bank, thanks to the fine-art investing platform Masterworks.

These results aren’t cherry-picking. This is the whole bushel. Masterworks has built a track record of 8 exits, the last 3 realizing 10.4%, 35%, and 13.9% net returns even while financial markets plummeted.

But art? Really? Okay, skeptics, here are the numbers. Contemporary art prices:

● Outpaced the S&P 500 by 131% over the last 26 years

● Have the lowest correlation to equities of any asset class

● Remained stable through the dot-com bubble and ’08 crisis

Got your attention yet? Offerings can sell out in just minutes but Renaissance readers can skip the waitlist with this exclusive link.

Today at a Glance:

Liquid Death: $700M Of Water - How They Did It And The Business Lessons

Renaissance's No Fluff 10X Alt Crypto Picks For The Next Cycle.....Strap In

FAT FIRE: Investment Accounts Vs Retirement Accounts

- And remember guys we don’t do this all for free…..well we do, but still. Honour our gentlemen’s agreement and refer a friend. 🤝 

- We’ll give you some free tailored advice to set you on your journey to financial independence. What are you waiting for!

You are: 1 referral away from a free personal financial consultation!

 Refer your friend using the link below ➡ Reply to this email, copying in your referred friend with the phrase “I want my free consultation” ➡ Your journey to financial independence starts

The Board

The Renaissance Over-Under

Business, Money Markets & Financial News

Liquid Death Business Breakdown: Water In A Can Sells $250M A Year In A Competitive Market With A Product That Should Basically Be Free 💧

Scoreboard……..how you feeling out there entrepreneurs after reading this title……..attacked?

- How. How. Just how. I hear you ask how they did it? It’s all in the USP, it’s all in the rizz, it’s all in the art of the deal bro, it’s all in the marketing!

- And this is something most entrepreneurs, especially tech-based ones, will struggle with when product market fit just doesn’t appear.

⚡ Business 101. Unless it’s from Chernobyl, water is water. There is no differentiation. The product is inherently cheap or we’d all be dead. So what does every great entrepreneur do when their product is the same as everyone else’s? They try to make it sound cooler………

Sexy, dangerous, heavy metal, crazyYyYy……….’water’ 🙌

⚡ Business 101: Sell your users a lifestyle and a feeling instead of your product’s boring features. It’s as if Liquid Death was made with focus groups of 10 year old boys with ADHD - a skull logo, in a beer can, and you call it liquid death (there’s just no need for water to be that aggressive and I love it).

*But we need a catchy slogan guys, what do you boys think?

*.………murder…….your thirst?

*Ronda, cancel all my calls for the day. There’s magic happening here guys. 🌠

⚡ Business 101: Entertain your consumers, you have to sing for your supper in business if you have no competitive advantage. Their ads are funny, engaging, never boring and I’m never thinking about how hydrated I am.

- They’re selling fun, an experience, not health benefits! Take note of how stuffy and pushy your marketing is in your own businesses - chances are you can’t beat this stellar performance right here…….

⚡ Business 101: Rebel with a cause. This is a very Gen Z and woke tactic, and it absolutely works like a charm. People like to invest in a cause and feel like they’re helping as they exist as blobs in this Sims game we call life - and liquid death gives them all of that!

- They can and do recycle their cans, they donate profits to stop plastic pollution, and both of these have helped their growth in ways they can’t even measure.

- In your own business if you can be the bad boy marketer with a cause, this will work at ‘punching up’ to your competition! How about those boring Wall Street Journal printed mags, makes you want to read Renaissance right. Right 👀

⚡ Business 101: Cults are fun. Some people love Liquid Death and some people hate it, this is great business. All you need in life is 100 people that really love your product and you’ve got the makings of a business. Even for investments, look for brands and products that have a real die-hard, extreme following, and always invest in it even if you don’t understand it.

*sees water in a can with a skull on it which heavy metal people drink religiously

⚡ Business 101: Lastly, numbers don’t lie and the business gods always demand a sacrifice to be worthy to succeed. They raised a huge amount of cash with Liquid Death from investors, but I can assure you it ain’t with crazy water in a can. It’s with Cold. Hard. Numbers. Call me Mr. Wonderful because I need to see some sales and some EBITDA before I’m investing in consumer products.

- The founder made commercials when he had no product, no cans. And spent $3K on FB ads and got thousands of orders before he ever launched.👏 Validation. You’d be shocked at the number of idiots we see doing this!

⚡ Takeaway: You can be a B-player or B-product, and still be worth $700M with an A-game. Because in business and entrepreneurship - there are points for style. 😎 

LITTLE BITS 😎

Wow. So what the below tells us at Renaissance, is that everything the Government sticks its fat foot in and regulates, has gone up in price. Meanwhile, everything competing in the free market gets cheaper.

You better have your dry powder ready to buy houses like it’s 2008 if this goes sideways soon…….

Am I…am I FAT-FIREing wrong? Mine must be broken. (this headline below has us dying laughing, we’re genuinely just as interested in this as we are in the bond market changes - Renaissance staying true to the name!)

Takeaway⚡: Vice business models always win more than products and services that are ‘good for you.’

NOSTALGIA OF THE DAY

Crypto Market & NFT News

The Renaissance ‘Golden Eye’ Tracking System - Giving You Generational Wealth Alpha For The Upcoming Market Cycle - 10X Returns 🔥

- I haven’t been this excited by an Alt market since 1997 and the Golden Eye video game came out on Nintendo64; subsequently dropping that absolute banger of a soundtrack. 🔥 

*That soundtrack is the official anthem of the Crypto Memecoin and low market cap season. ✌️

⚡ Quick update on why there’s so much excitement: Coinbase launched their Layer 2 chain BASE. And basically immediately someone launched the token BALD on it, because the CEO of Coinbase is in fact, bald.

- It then rips 40,000% in 48 hours. Igniting liquidity in the small cap and new memecoins across the chains……..God I love this market. And if you were a normal human there would simply be no way for this to be explained to you……….but luckily you have us!

- One Twitter user turned a $500 investment in the memecoin into a $1.5 million profit.

- The crazy part is that there’s rumours that it’s Sam from FTX who’s the developer behind the rug pull, running off with $16M! But that hasn’t stopped other coins going on fire.

- But we’re not here to show you the riskiest of the risky, we’re here to show you quality plays with adjusted risk for the upcoming cycle you can get comfortable with.

⚡ So here it is plain and simple……..the Renaissance Golden Eye tracker of suspected top performing Alts between now and the end of Q4 into 2024. Within these calls you will have heightened odds if you are selective of your entry point and accumulate dips well in advance. Within these calls $1K to $100K is within reach, if done accurately.

- Do your own DD and select those you like, or take the index and hold positions in all. As Catpiss Neverclean always says:

“Alexa, set a timerrrrr!”

⚡The Renaissance Golden Eye Tracker⚡

davie_dave

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Wealth Building, Personal Finance Hacks & FAT FIRE

- Last week on FAT Fire we discussed how to calculate your monthly saving target for a fat early retirement. We’ve also already discussed how to invest this, but invest this in what vehicle? An investment account? A retirement account? We’re here to help.

- Here at Renaissance we love liquidity. It gives us the ability to use our wealth whenever we want, and the opportunity to jump on incredible opportunities (and you should love this too to take advantage of our weekly alpha).

- Retirement accounts are like the opposite of liquid. Liquid Death even. 👀 You can’t access these at all until a set retirement age. Bit of a buzzkill as we want to retire early and enjoy that cash now.

- But these retirement accounts have such good advantages that we’re willing to look past this. Here’s why retirement accounts aren’t just for boomers:

⚡ You can’t access them to a certain age sure, but the tax exemptions still make them all the worthwhile. As you can invest before tax you’re already investing a chunk more than if you were investing post-tax in an investment account. This could be an extra 20-55% return straight out the gate.

- Sure you will usually get taxed to some extent when withdrawing from your pension, but there is also a large lump sum, completely tax-free (our favourite words), with benefits outweighing any tax paid down the line.

⚡ So this means money invested in a retirement account, with tax relief, will deliver a higher return than the same investment in an investment account.

- For example, $10K invested in an investment account, growing at 5% per year, after 20 years would be approximately $27k.

- But, if invested in a retirement account this same investment would be approximately $33K! And this example is only for a lower rate tax at 20%. For a lot of Renaissance readers and FIRE pursuers the difference will be even greater.

- A clear $6K gain solely due to the investment vehicle used. You have to use this to your advantage. There’s no such thing as a free lunch but this is pretty close to free school meal coupons. 🎟

- So now you can see the benefit of investing in pensions, but we still have the major drawback. You can’t access them to pensions age. 😥

⚡ The key: Invest in both pensions to take advantage of the tax relief, while still investing in an investment account which you can withdraw from during the gap between retirement age and pension age.

- For example say you can’t access the pension to 57, but you want to retire at 45. You can use the money available in your investment account to sustain your lifestyle until the pension kicks in. Using this method greatly increases the money you have at your disposal.

⚡ This is what most high wealth individuals do. Utilising liquid investment accounts alongside retirement accounts with tax relief. 

- Strangely having a slightly longer bridging period can work in your favour. Keeping your investment account invested in equities over the bridging period can reap serious rewards, but for short periods can lead to issues. Perfectly illustrated below. 👇

⚡ Over a longer time period equities clearly delivers the best returns, but over a short period who knows. The range can be volatile and the last thing you want is to be a forced seller because you have to pay bills during an asset value slump.

- You need a sufficient amount of capital to be bulletproof. An alterative option is to relax with your investment account and just aim for liability matching. This is a method of investment not designed to achieve high returns, but instead simply to match your investment value in line with your liabilities and pay out cashflow that allows you to meet your expenses.

- This is all well and good, very sensible, but a bit tame. Although don’t worry we can still gear up the returns and achieve these in our pension investments. This is wealth building after all.

Meme of the Day

That’s a wrap for this week! Meet us on Twitter to talk all about it. Where we’ll send you jokes, tips, and all important news from the world of money, business and crypto and more! (@RenaissanceDly)

“Net Return" refers to the annualized internal rate of return net of all fees and costs, calculated from the offering closing date to the date the sale is consummated. IRR may not be indicative of Masterworks paintings not yet sold and past performance is not indicative of future results. See important Regulation A disclosures at masterworks.com/cd.