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Welcome back to another week with Renaissance. The newsletter equivalent of financial nostalgia, you never really remember what we say, you just know you made money and had a good time. 🎉

And after all, nostalgia is one of the great human weaknesses…….

P.S. I just convinced myself to swap the Pringles for a banana - this is now a fitness newsletter.

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Today at a Glance:

Ryan Reynolds Billion Dollar Strategy And How You Can Use It: Newsjacking

Value Investing In An NFT Downmarket & Fool-proof ETH

How To Always Get The Best Mortgage Rate

- And remember guys we don’t do this all for free…..well we do, but still. Honour our gentlemen’s agreement and refer a friend. 🤝 

- We’ll give you some free tailored advice to set you on your journey to financial independence. What are you waiting for!

You are: 1 referral away from a free personal financial consultation!

 Refer your friend using the link below ➡ Reply to this email, copying in your referred friend with the phrase “I want my free consultation” ➡ Your journey to financial independence starts

The Board

The Renaissance Over-Under

Business, Money Markets & Financial News

Ryan Reynolds’ Newsjacking Marketing - Done On Expert Level 👍

Everything he co-owns or has sold is worth over $14Billion. Mint Mobile alone sold for $1.35Billion….…he has more exits than a freeway!

You may know him, one of the biggest stars in the world, free guy, Deadpool, and The Proposal (whatttt a movie). But he’s a far better marketing entrepreneur than he is an actor……..which is what makes it even more frustrating…….he’s part-time entrepreneur and still 100X more successful than the rest of us. 😩

And he’s done it using the same winning formula over and over again, leveraging his unfair advantage (visibility & off-cuff humour) and newsjacking……

Currently he owns or has sold: a football team, an F1 team, Aviation gin, Mint Mobile, fintech companies, and his marketing agency Maximum Effort.

But Maximum Effort is where our story really begins……..

- He bought the media company for one exclusive purpose, to newsjack! Anytime something happened in the news, they would straight away spit out an ad about it in what would seem like less than 24hrs!

- The top, and best known, example is with Peloton. Peloton released an ad with a husband buying a bike or his wife, and let’s just say this didn’t go down well. 👀😅 

- Ryan swooped in and used Maximum Effort to get the SAME actress, and within a day they had an ad for Aviation Gin continuing the story from the Peloton ad! Achieving HUGE media coverage for little ad spend! The master at work. 👏 👏 👏 

- Just how well would this strategy work for Aviation Gin? He sold Aviation Gin for $610M only a few years after taking his stake💰…….fucking legend that’s some serious brand value add!

- The amazing thing about this is how well it demonstrates that a winning product still won’t do that great without the right marketing strategy. The beauty of newsjacking is that you can tap into what is currently getting views and impressions and take them for your own.

- This is cheaper than making something popular from nothing, the ROAS (return on ad spend) is unbeatable! But you’ve gotta be able to read the room like nobody else, be on the pulse of society and take the right tone.

- He had the exact same game plan for Mint mobile, he sold his shares alone for $300M. His one big value add? Newsjacking and the same marketing visibility.

- Just the news alone of Ryan buying a stake in the company sent subscriptions up over 34%! 📈

Then a $1.35Billion sale……I’m starting to feel more broke than inspired to newsjack haha

Then. Then, then. No, we’re not done! He buys a Welsh football team for $2.5M and leverages that to create a TV show for maximum coverage. He then gives all of his brands advertising slots with the team!

- Wrexham AFC won the National League title in April 2023. Massively increasing the value since he bought in! Now, admittedly this one is more specialist and has huge barriers to entry. But it’s right in Ryan’s sweet spot - what’s in yours?

- In what way can you add value and newsjack your business? Look, maybe you can’t, maybe what you actually need to do is find your Ryan Reynolds to buy into your business and promote it. The added value is immeasurable for the equity given away! Who is a strategic partner and pursue them until you get a deal!

Does Ryan rest now and have enough on his plate? NO. He bought an F1 racing team.

- When you’ve found your winning formula in life, don’t stop. Ryan and Rob and a few others bought a 24% stake in the Alpine racing team for a coooool $218M (hell of a lot more than a little football club).

- It came in 5th place this year in F1, and you can bet what they’re setting their sights on and the show that’s going to come from this!

- Why the fuck would they buy an F1 team? (apart from survivorship bias with football). F1 has over 1.5Billion viewers now and has been getting more popular the last few years.

- We should also mention the Netflix effect of this as well - after the show Drive to Survive hit Netflix, racing is the in sport.

- The Netflix effect is when Netflix release a show that has a real world business, sport or product that can benefit and the sales explode, e.g. the Queen’s Gambit ♟- chess board and chess.com traffic spiked. This is easy to predict (it’s also a popular investment strategy, but that’s for another day).

- Since then social media engagement with F1 pages are up 75%! This is the fastest growing sport in the world and they just attached a marketing rocket on top of it. 🚀

A few honourable mentions

Wealthfront - $4B

1Password - $6.8B

Nuvei - NA

He’s on repeat and I don’t know what goals he has in mind, but this run is just incredible to watch! And if you’re wise, you’ll try your best to newsjack and partner successfully for your business! You can leap years ahead in your business with the right strategy.

He takes boring, but good, businesses and transforms them into viral machines in seemingly no time - it’s raining fucking money for about the 5th time this year for him. 💸

A great product will only take you so far, but you need all business components to be excellent to really succeed! Even a second rate product with great marketing will beat a first rate product. 😉

LITTLE BITS 😎

Top 5 FatFIRE lessons from the people who’ve done it (a linkathon!)

If by some miracle you’re new to FatFIRE, it stands for Financially Independent Retire Early - and we’re all about it 👀.

More importantly - these answers and points are all taken from FatFIRE people themselves! After all, you shouldn’t take advice about going fast from a Toyota driver. Money’s the same.

The world is changing and that silly little pension you’re nursing over there isn’t gonna cut it with the hellscape of a world we’ll be in! Retirement won’t even be a thing or it’ll be extended and extended! If you’re gonna get it, make the plan and do it.

Fat FIRE: Achieving Financial Independence with Comfort and Luxury

What advice would you give your younger self?

What’s one piece of advice you’d give a fat-firer in their mid 20s?

Before becoming a high NW individual, what is the best piece of financial advice that you ever received?

https://www.reddit.com/r/fatFIRE/comments/u1ay76/what_would_be_your_best_nugget_of_wisdom_to/

Porsche’s old mag ads were brutal and we love ‘em. Bring ‘em back!

NOSTALGIA OF THE DAY

Crypto Market & NFT News

How To Value Invest With NFTs In A Bear Market: Globogym Purple Cobras Tier Example 💜

Well, like a mailman with tourettes - we fucking deliver! The crypto market is still in a rut, and will be until the halving in 2024. But Renaissance has your back, your one true source of Alpha ⚡ - either we’ve an investment for you that you wouldn't find otherwise, or we’ll teach you lessons to buy right, when the time’s right!

Principle: You need to internalise that fortunes are made in the bear market and cashed in in the bull market. All of the investments you’ll ape into when they’re hot, and everyone’s robbing their granny to buy bitcoin, are here already!

Strategy: Value investing.

The value is here and massively marked down before the next run. Though the unique thing in crypto, and specifically NFTs, is that you can have whole collections which once they gain popularity are essentially blue-chip art!

That label never leaves them, but their price decreases with the market.

Do you smell that, that right there? Opportunityyyyyy. 

This is where you can buy value investments like no other. Just by spending the 20-50 hours of research on collections that are blue-chip and have dipped.

Rarities: That’s the key. ⚡

- You can have collections that all get painted with the same brush on the way down, but when the market turns and the collection jumps - the rare and unique traits skyrocket in value in comparison to the others.

- Now, timing is everything here and collection choice means a lot - you go as blue-chip as you can, do your homework, and like a poor person at a bus stop..……you wait 👀

⚡ Here’s a brilliant example: DeGods, one of Renaissance’s fav collections! When the NFT market dumped, the whole collection did, and the most rareeeee traits were the mambas.

⚡ These purple snakes are only seen in a handful of this 10K collection! The price fell to 10Eth. Now. Now the collection has a lot more attention, has migrated, and is always blue-chip - the mambas are now worth over 70Eth.

⚡ Alpha: Buy the rarest of what you love when the price craters, emotions have taken over in the market and fools get separated from their value because of fear. Collectibles work on rarity - it’s as simple as that. Get rares when you get the chance, especially in moments when nobody knows what they’re doing.

ETH Maxis Unite: OnlyFans Buys $20M Worth Of ETH On The Company Books

This has just been revealed in their filings. And we love it. If you need a great strategy that will be hard to beat over the long term, stack as much ETH as possible and stake it.

Simple plan, change your life. 😎 

Wealth Building, Personal Finance Hacks & FAT FIRE

- Unless you’ve been living under a rock I’m sure we’re all aware of the new interest rate environment we are living in. Times are turbulent, inflation was, shock - not transitory, and leading banks have been scrambling all over to get a control of it.

- The Fed have hiked interest rates taking borrowing costs to their highest level in 22 years, and the Bank of England are now on their 14th consecutive rate rise.📈

- Those of us who haven’t been living under rocks may have been living in houses, but shout out to our yachtie readers. 🚢 This had led to a seismic shift in the cost of borrowing.

- I’m sure this has impacted most of us, either us looking to buy homes or those who are Grant Cardone-ing it with their property portfolio. In the UK the average mortgage repayment is set to increase by 33% on re-mortgaging.

- Who knows exactly when the interest rates will peak and start to slide again, but one thing everyone should be doing is mortgage lock. 🔒

⚡ Mortgage Lock - This is when you lock in an agreed rate with a lender in advance of needing the borrowing. This will allow you to get the best rate possible while going through the refinancing or purchasing process.

- In the UK you can usually do this 6 months in advance. So if you’re looking to buy a property or your fixed rate is coming to an end, you can set up a deal with a lender six months in advance at an agreed rate.

- The great thing is you are in no way tied to this. If a better rate comes along you can jump ship and lock in this rate with another lender. This hedges your risk of economic conditions worsening and rates becoming even more unattractive. It also gives you increased certainty in future financial planning.

- Although, if the economic situation improves and rates expectations decrease, you can just changes lenders and lock in a deal at a lower rate. Taking advantage of mortgage lock means the rate you will pay cannot get any worse than the rate at the current moment, but it can still get better.

- A lot of people don’t know they can take advantage of this and think they are at the whims of the future fiscal environment when they current deal comes to an end.

- In the US the mortgage lock is often 30-90 days depending on the lender. Although you do usually have the option to extend this for a fee, which could be worth it depending on your view on the market outlook.

- In the States you can also get fixed rate mortgages for the length of the whole mortgage term, whereas in the UK these usually sit at 2,5 or 10 years. This means the potential benefit of the improved rate from mortgage lock is even greater!

- Let’s say for example the fiscal environment is turbulent and uncertain, a bit like today. Rates are fluctuating, your mortgage is a 30 year loan of $400,000 and you lock in a mortgage rate of 6.50%. At this rate you’d be on track to pay $510,000 in interest over the term of the mortgage.

- Now let’s say between the mortgage lock date and refinancing date the fiscal environment changes and rates at 5.75% become available. You can switch deal and lock in this rate. Now over the term of the mortgage you would pay $440,000.

⚡ A whopping saving of $70,000 simply from taking advantage of mortgage lock.

Meme of the Day

That’s a wrap for this week! Meet us on Twitter to talk all about it. Where we’ll send you jokes, tips, and all important news from the world of money, business and crypto and more! (@RenaissanceDly)

Please read the offering circular at invest.modemobile.com. This is a paid advertisement for Mode Mobile’s Regulation CF Offering.